Boohoo is one of the fastest growing international retailers within the fashion industry and quickly evolved into a global fashion leader. The business is fast paced with swagger in its step with 100 new items placed on the website daily. Its trend-led, accessible and wearable clothes are designed to give you that on-trend fashion look at affordable prices.
Boohoo celebrated the launch of their new co-designed collection with celebrities, journalists and Paris Hilton dancing the night away at the launch party in Paris. Inspired by a few of the icons favourite things and culture moments that defined the ‘very Paris Party ‘. Guests enjoyed pink cocktails, a pink room, and the best part a candy bar.
The design collection is a 70 piece, including a range of ready to wear and swimming outfits, which recreate her favourite trends and fashion moment including, animal prints, slinky metallic, palm prints inspired by her hometown of Beverley Hills. Cheeky slogan pieces that represented famous mottos like ‘that’s hot’. The pieces are very sleek and tell a story; each piece says sleek, class and elegance.
CEO and Co-Founder at Boohoo.com, Carol says, ‘ we’re excited to celebrate our latest global partnership with American celebrity, Paris Hilton. Paris Hilton is everything the boohoo girl is, and we can’t wait to have her on board with us through the summer. The Campaign embodies all the amazing trends from the early 2000s, which Paris is best known for, giving nod to her own style, that we think our customers will really love.’
The fashion line for me resembles I-candy. It’s everything you would expect it to be girly and glamorous. It’s a keep the look fashion, enabling us to explore everything about Paris Hilton’s style tips and stylish wearable tech and what girl wouldn’t want that… I mean the whole glamour and the flirty fuchsia.
In my era Paris Hilton was well known for her sporty look, jogging bottoms and T-Shirts, which yes, I got sucked in and followed the trend, and loved it at the age of 14, it makes you feel special, inspired and part of an icon!!!
This new line I know for sure it will be a fantastic success and especially with a global leading fashion brand like Boohoo.com.
By Louise White / Editor at Large
The Ultimate Luxury Asset Intelligence Book